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The High Value of Winchester Firearms Memorabilia


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Collectors Seek Varied Advertising Items to Go Along with Their Guns
Winchester Advertising Ammunition Board

Winchester Advertising Ammunition Board

- Photo Courtesy of Morphy Auctions
It’s no secret that collectors will pay a pretty penny to own rare firearms produced by Winchester, especially the early models. An eager auction bidder paid $80,000 for an 1897 12-gauge Winchester shotgun purportedly owned by Clyde Barrow and Bonnie Parker in January, 2013, in fact. But even older Winchester firearms without such notorious provenance can be quite expensive, and so can the display items and memorabilia that went along with them when they were new.

Items ranging from calendars to powder tins and all types of advertising and store displays bearing the Winchester name can sell for big bucks to the right buyer today.

About the Item Shown Above

This framed Winchester shell board dating to 1897 was originally made to hang in a store where ammunition was sold. Depicts the classic “W” spelled out with original cartridges. It does have some minor staining to the border, but is in very good to excellent condition for a piece of this nature. Sold for $24,150 (not including buyer’s premium) at Morphy Auctions in December, 2010.

Continue to page 2 to see a Winchester advertising calendar.

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